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Disrupters

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Innovation to Mastery

Dad’s notes on his goals for the college. A plan he followed through out his 51 year tenure.

Dad’s notes on his goals for the college. A plan he followed through out his 51 year tenure.

Note: This is a follow up to our Posts “Be a Disrupter . . . Or Not” and “If Not Disruption . . . then What?

Reliability over Time . . . or Continuous Innovation and Mastery

Regarding my beloved Huskers (see earlier posts above), I am more impressed by Tom Osborne’s consistency over 30 years (9 wins or more every season) and the flexibility to overcome the annual obstacles of being very good, even elite . . . than I am by the achievements of the “Decade of Dominance” and the national championships.

Dominance, like the Huskers had in the 1990s, requires a lot of things to “go right” or simply “fall into place” (The Miracle in Missouri and Matt Davidson ring a bell?), many of these variables, the leader simply has no control over. (One year, we had three different quarterbacks win games. How many teams had that kind of depth?) Will a player fail their classes, have a family tragedy, suffer an injury? Will the team chemistry in the locker room support or detract from their performance? Leaders try to manage all these contingencies but, in the end, they simply cannot control all the variables necessary to successful win a championship.

The goal then should not be to become a disrupter but to seek innovation and driving to mastery.* This is easily said and very hard to do.

Brook Berringer’s career wouldn’t be described as disruptive by most—he wasn’t even the starting QB—but at least one national championship, maybe two, wouldn’t have happened without him. Photo credit: WikipediaBy wht_wolf9653 - https://www.flickr.co…

Brook Berringer’s career wouldn’t be described as disruptive by most—he wasn’t even the starting QB—but at least one national championship, maybe two, wouldn’t have happened without him. Photo credit: Wikipedia

By wht_wolf9653 - https://www.flickr.com/photos/white_wolf/5417349804/in/photolist-9fHkmQ-9fHkXd/, CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=37640562

Is Mastery an Achievable Goal?

One problem is that you can never really say you’ve arrived . . . at Mastery. If you think you have, then someone, still innovating, will prove you wrong. Mastery is the goal, Innovation is the path you take to get there. But innovation doesn’t mean “blowing where ever the winds take you.” Instead, it means having a strong commitment to a vision . . . and then seeking any means necessary to achieving it.

I know this firsthand. When my father—who worked for one organization for 51 years, most of it in leadership positions—passed away, we found a bullet list of goals he created when he first started in senior management. We shared it with the President at the time, who took one look and said, “It’s remarkable! He still had that same focus throughout his entire tenure! Yes, he did.

But in 51 years, neither my father, nor the organization—despite much success—had “arrived” at mastery. The organization’s success, once achieved, was not sustainable without continued innovation. Nor was the organization’s mastery anything akin to perfect. The goals, met any many ways, were constantly challenged by changing conditions. I witnessed the struggle to “stay on point” over the years despite the “winds” blowing from many different directions—social forces across the 60s, 70s, 80s, and 90s for one—and that sustainable drive wasn’t without a focus on continuous innovation and mastery. (see post “From Doc to . . . Mabe the Babe.”)

A close up shows the title of his old note pad. Simple typed letters, “From the desk of Mabrey L. Miller. No as fancy as todays versions.

A close up shows the title of his old note pad. Simple typed letters, “From the desk of Mabrey L. Miller. No as fancy as todays versions.

Time’s Effects on Leadership

Exercising leadership is not without it’s erosive elements. The demands of the “mantle” weigh heavy. Leader’s daily tasks include fixing problems—a task that is never complete. The pressure to impulsively attempt quick fixes is always present and amplified when troubles are evident. Leaders, ground down, by the abrasion of their role become ineffective. Their passion for the vision no longer provides the “fire” to push forward. They begin to look to avoid, try and control more variables, or grasp at new leadership “straws” that they hope will fix the problems they are experiencing. Too often, it’s without a deep, rigorous approach to understanding what their team really needs.

The biggest need, for most leaders, is not to search for a easy fix. They don’t need a wholesale adoption of a new approach with new “buzz words,” a new disruptive scheme that will contort their direction of growth, or even a brilliant guru.** They need a deeper understanding of their team and how to continue to innovate and improve within their own scheme.

What leaders often need is perspective . . . and the courage to act—not be reactive—regarding the human elements of their organization or business. Board member comments, customer complaints, employee issues, the list of stakeholders that can increase the potential for reactive leadership is long—all suggesting how to quickly improve the situation. While a leader should “stay aware” of possibly new disrupters, models, etc. that could create a competitive edge, they shouldn’t focus on chasing them. Yes, there is danger in being stagnant. But, a larger threat looms. Leaders can get caught up in chasing model after model and destroy continuity and crush the stakeholder’s belief in leadership.

Why is it that some coaches can get more out of their talent than others?

I remember a conversation I had with a former Division I quarterback about a team. “They don’t want to play for these coaches,” he asserted. “Just look at their body language,” he continued, “heads down, not making eye contact, avoiding the coach when they come off the field.” He was right. The coaches had lost the team and their performance, and subsequent downward spiral of losses, proved the accuracy of his observations. The players no longer believed in the coach.

Which brings me to this . . .

It’s about the people. It’s always about the people.

There probably are as many ways to “innovate and master” as there are people. In business, the “Lexus model” does not duplicate the “Walmart model.” Nor should it. What makes a team highly functional is the shared vision, application of discretionary effort, interpersonal trust, and other “soft” factors. Call it team chemistry, operating as a “family,” being hungry, or several other euphemisms . . . success is through, and about, people’s willingness to sacrifice, work, and their drive to achieve. To succeed as a leader, you better understand the people element. To wit . . .

You want to do a survey and ask what would make employees more satisfied? Implement a new attendance policy? Iinstall a slide at work? Start the morning with a team chant? You better have a good idea about why this change will be good for your particular organization and understand how people are likely to react to the change. Far too many “good initiatives” have back-fired on leaders and given them the exact opposite of what they hoped to achieve.

Being Real

This starts with “being real.” A leader needs a good grasp of where the team is . . . and where the leader wants them to go. People, even young people, will know if you are not being real. For example . . .

I remember watching a youth baseball game some years ago. One team had an obvious advantage in “talent” and was pummeling the other team. The coaches, obviously steeped in the “lets not focus on winning and losing” model were trying, desperately, to tell the kids that “it’s not about winning” and we are not keeping score!” The coaches continued to correct any attempt by players to draw comparisons on performance that came up. Yet, as the game drew to a close, two young contestants exited the field and walking by me, I hear one say to the other, “They killed us, like 27 to 3.”

{Side note: I, for one, as a former athlete, am not against de-emphasizing the win-lose emphses—particularly with the very young—who we would like to focus on learning skills and enjoying the competitive process. I am against pretending that if we tell them to compare themselves by the amount of funds scored then we have accomplished something if in fact they continue to compare themselves in that manner anyway.}

Leaders exercise this same “wish fulfillment” approach with employees because “if they believe it the employees will too.” However, they are often wrong . . . because they do not have an outsider perspective. Leaders tell me, “Our team is on board.” Is it? “Employees believe in the mission.” Are you sure? “We’re a family.” Yes, but are you functional or dysfunctional?

The leader’s ability to be clear about the reality of where they are and to engage the team to achieve more is an art . . . and largely dependent upon the emotional intelligence and people skills of the leader.

* Yes, I know. I think it was Wayne Gretzky who said, “I miss 100% of the shots I don’t take.” I am not advocating giving up on one’s dreams. But many of us had to change our vision of being the next greatest, in my case a NBA player, as reality became apparent. I, for one. when faced with being a 6’1” forward going up against 6’8” college competition, altered my path into academics.

**Yes, new vision and approaches can be helpful in continuing to improve your vision and at times can be a venue to a competitive advantages. It can, for example, help hire millinials in the IT world but mimicking a successful model (ala: Pixar) won’t make the company perform like it’s model company. Trying to be Pixar-like, or Amazon-like, or whatever . . . in a world that already has a Pixar and Amazon . . . or assuming the model with translate across industries, locations, and time is, at best, a wild hope.

Often, disrupters are simply those who have a viable idea and then dogmatically work to achieve it. They learn how to harness the right people to accomplish their vision and understand how to continue to navigate the inevitable pitfalls of the human dynamics present in any organization.

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If Not Disruption . . . then What?

The wheel lives on! But, thankfully,  not without innovations.   By Randal J. (RJFerret) - Own work, CC BY-SA 2.5, https://commons.wikimedia.org/w/index.php?curid=930869

The wheel lives on! But, thankfully, not without innovations.

By Randal J. (RJFerret) - Own work, CC BY-SA 2.5, https://commons.wikimedia.org/w/index.php?curid=930869

If not Disruption . . . then What?

In our earlier post, Be a Disrupter . . . or Not, we outlined why most leaders should not strive to become a disrupter in their industry. But where does that leave us? Accepting mediocrity? Hardly. It simply means that a leader should not overestimate the control and influence they have on a market. Dreaming to be the Next-Greatest-Thing is not the same as having The-Right-Conditions-and-Opportunity to be The-Next-Greatest-Thing.

I recently had a conversation with a business owner. This owner is brilliant. He has created products that did not exist in the industry before he created them. So is a a Disrupter? Yes . . . and no. He has a thriving company and continues to create new ground-breaking products that have not existed in the market and solve real problems. These products are slowly changing the industry itself. But these products remain a successful . . . but small niche within the market itself.

But . . .

Even with this great success, he will be the first to tell you that if there had not been an “Act of God,” at a critical moment in the company’s history, the company would not even exist today. It took an unlikely event, at the right moment, to get the industry to see the value of these new, unique, products. As we all have experienced, people, organizations, and even industries resist change. You can build a “better mousetrap” but if no one buys it then you are out of business. This company would have floundered, and failed, if not an event that made the industry adopt their products to deal with an emergency.

Orbit.jpg

I wish this product was a disrupter!

Me holding my favorite guitar pick . . . the ZeroGravity Orbit Tethered Guitar Pick. I buy multiples of them when I can find them. I give them away to other players. It is a great product . . . but hardly a disrupter.

No guitar players I have ever asked have even seen one. They are often out of stock and can be hard to find. I’ve never found anything but “mediums” available . . . although “thins” and “heavy” are sometimes mentioned. I love them because I have trouble with a conventional pick “spinning” in my fingers as I play. This prevents that from happening and lets me relax and play more naturally.


Disruption in a market is exceedingly rare. Most leaders simply do not have the leverage to shift an industry . . . unless the industry is ready for a change. Most truly innovative and remarkable new products and services fail to capture the market’s attention. These organizations typically run out of funds, or other necessities, before they can recreate the market.

Oh, it’s true that there are successful disrupters—even dramatically successful ones. That’s why we know the names of Steve Jobs, Mark Zuckerberg, Jeff Bezos, to name three. These leaders and their organizations are the “stuff of legends,” but one must remember that they are outliers, oddities, famous . . . because of how rarely it happens . . . and not replicable models to follow—no matter what the motivational speakers and writers are selling. Most leaders need to focus on something more reliable and attainable . . . Innovation and Mastery.

Innovation and Mastery . . . An Alternative to Disruption

Here’s an example of the problem we talked about in the last post where gurus tout the goal of disruption: A 2012 Entrepreneur article stated it like this, “One of the most interesting, exciting and potentially lucrative things you can do as an entrepreneur is disrupt a big market. One of the smartest people I know puts it very simply: If you manage to disrupt a big market, business will follow. Blow things up and you’ll make money.” *

The problem is not ambition. In business, like in football, most leaders I meet are already trying to find ways to “capture the market” or “win a championship” . . . but most attempts to “blow things up,” only result in . . . a newly-formed, and oddly familiar, crater. Aiming to be a disruptor is more like throwing a Hail Mary than having a sound game plan . . . it may end in a remarkable win but it’s more likely to get knocked down or intercepted.

Most leaders biggest problem is not necessarily to be different, aim bigger, “try harder,” take more risks, or the like . . . as if they have failed in some fundamental lack of vision or ambition. Almost every ambitious leader I have met has a vision of what they want to achieve and would love to be the next disrupting force. The wisest of them understand the difficulties and barriers to that happening. Unless the leader is suffering from burnout, paralyzed by the trauma of leadership, or struggling personally, most do not rise to their positions with out a strong strain of ambition, a vision for what they want to accomplish, and the will to act.

To go back to the Huskers (see last post) . . . prior to the 1990s, the “Decade of Dominance,” many national pundits seemed to intimate that Tom Osborne’s I-formation offense was stuck in the past. Surely, the prudent thing to do would be to move toward a new offensive scheme (like Florida!) and not continue the past “three yards and a cloud of dust,” run-heavy, scheme. But close observers new that Osborne’s offensive scheme was not stagnant. Osborne continued to innovate—creating unparalleled versatility in the running game (remember the Bumerooski and Fumblerooskis?)—and focus on mastery of his offensive scheme that he believed would work best in that conference and in the midwestern climate.

The challenge is, “How do I continue to find room to be innovative within the framework of a focus on mastering our processes, services, and/or products?” It turns out, the skills needed are mostly about managing people—the human systems through which the leader will impede or succeed in the march toward the goal.

Next . . . we’ll talk about making a habit out of Innovation and Mastery.


*I’m sure (?) the author is not saying, “If you just ‘blow things up’ you will automatically be a success!” I have to believe, the motivation is to get entrepreneurs to move forward, dream, pursue their goals, and put in the hard work of building a successful enterprise. Now maybe espousing hyperbolic maxims is great for the entrepreneur who, I would argue, already is seeking to become a disrupter—win or lose. They are already encoded in their DNA to take risks. To go for the “big win.” But, at least here in the Midwest, some of us are skeptics of the benefits of “pie-in-the-sky” talk. We’d rather just get to work. Maybe it’s the farm mentality. The reality of entrepreneurial ventures is . . . some succeed, many do not. Few, very few, will become market disrupters.* (Just like a “5-Star recruit” who dominated the football field in high school, and may think they can repeat that dominance in college and eventually the NFL.)

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Be a Disrupter . . . or Not.

The Goal: Become a Disrupter . . . or Not?

I’m a big fan of the Nebraska Cornhuskers. I watch their games . . . when I don’t have time to watch any other sports teams. I follow their recruiting cycles. I read the news . . . and gossip . . . about the program. I remember vividly the 1970 Orange Bowl . . . and loved the decade of Husker Power in the 1990s—three national championships baby! Of course, I’m not alone in my “fanatical fandom” . . . others are just as freakishly passionate about their teams.

Following a program, especially a Division I program, is a great bird’s eye view into the various topics of leadership. After all, these coaches are essentially the CEO’s of a major organization with all the personnel, budgeting, on-boarding, and cultural issues of any type of organization. Vicariously, the fan can contemplate the day-to-day decisions and actions driving the program to success . . . or not.

Unfortunately, right now, my Huskers have been suffering. Yes, suffering. In my opinion, based on observation and comments by the coaches, the team needs a few more “disrupters” to get back to national significance. You know, those players that can change a game, take over, cause the other team to change their plan to account for their presence. Game changers.

Ndomukong Suh: A disrupter! Photo: Wikipedia https://en.wikipedia.org/wiki/Ndamukong_Suh

Ndomukong Suh: A disrupter! Photo: Wikipedia https://en.wikipedia.org/wiki/Ndamukong_Suh



In business, there has been a lot of talk about organizations becoming disrupters as well. But most businesses, like most football teams, cannot count on the reliability of finding, or developing, a disrupter. Disrupters are rare. Instead, most businesses have to be good at innovating, mastering disciplines, and hard work. We’ll get to that later. At the moment, consider this . . .

Looking For a Decade of Dominance . . . and Setting Goals

I fondly remember the 1990s because Nebraska was dominant. Teams adapted to us. I remember commentators talking about how the national championship always ran through Nebraska. Since our decade of dominance that mantle has passed on to others . . . Oregon, Alabama, Clemson, and (as much as it pains my to type it), Ohio State.

Next year, Division I coaches will meet with their team and set their goals for the year. Every coach, hoping to become the next dominant organization, will set the same ultimate goal: win a national championship! But, how many teams have a realistic chance at that ultimate goal next year? Not many. Ten? Twenty? (Yes, I know cinderella seasons do happen and every coach can dream, still, the point stands.)

How many coaches next year, trying to become the “Next Greatest Thing”—or save their job—and improve their team’s performance, will try some significant new change, hoping that this change will be the key to unlocking better performance? What percentage will graft in some new component—a new offensive coordinator, a new defensive scheme, adopting RPO principles, etc—hoping to achieve the results that have worked with some other program. For most, the exercise will be like trying to keep a inflatable buoy under water, as it stubbornly continues to rise to the surface. (No Nebraska fan will forget how many times Tom Osborne’s I formation was criticized as outdated.* Many experts seemed to think the new offensive schemes were superior. This belief and the arrogance that it promoted, I think, was one component in Nebraska’s Decade of Dominance!) But often seeking the “quick fix” is attempting a easy solution to deeper fundamental issues that are causing the problems.

In human systems theory, this equilibrium or homeostasis** is the tendency for organizations to get “stuck” in applying the same solutions to problems. These solutions, whether it is avoiding problems or wholesale reactive “fixes,” only lead to yet another return to the normal functional patterns the organization has maintained over time. The on-going “reciprocal interactions” and “feedback loops” that have defined the system, and kept it from escaping the “status quo,” will—without addressing the underlying structures—reorient the organization, returning it, like a buoyant object to the water’s surface—to it’s normal state.

Buoyancy as the homeostatic normal state. Photo by Lukas Juhas on Unsplash

Buoyancy as the homeostatic normal state. Photo by Lukas Juhas on Unsplash

Understanding the difficulty of real changes, some leaders will grasp—albeit superficially too often—the need for fundamental changes. Thus the concept of “disruption” becomes appealing and influencers have seized upon the hunger to find a solution.

In our next post, we’ll give an example of how business gurus push the idea being a disrupter . . . and lay out a more viable option that what most leaders need to focus on.

*Especially enjoyable for the Cornhusker fan are clips of the experts predicting that Florida’s Fun & Gun would dominate Nebraska in the 1996 Fiesta Bowl!)

**Note, homeostasis can be exhibited by constant attempts at change, which ultimately, fail. Thus no real change happens.

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